Top 5 Film & Television Apps on iOS in Italy Q4 2021

In Q4 2021, the top five film and television apps on iOS in Italy demonstrated diverse trends across revenue, downloads, and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Disney+ saw a consistent revenue stream, starting at around $169K at the end of September and peaking at approximately $205K in the last week of December. Weekly downloads for the app fluctuated, with notable increases in early November and late December, reaching up to 37.9K. The platform also experienced a steady rise in active users, climbing from about 585K in late September to over 823K by the end of the year.

Netflix exhibited a relatively stable revenue stream, beginning at $115K and gradually declining to around $83K by the end of December. Weekly downloads showed a similar trend, with a significant spike to 57.3K in the final week of December. Active users for Netflix remained robust, starting at 2.47M and ending the quarter at approximately 2.63M.

Amazon Prime Video had a varied performance in terms of revenue, beginning at $29.8K and peaking at $37.8K in late November. The app's weekly downloads saw a notable spike to 59.9K at the start of the quarter and experienced another increase to 55K in early December. Active users fluctuated but ultimately increased from 701K to about 698K by the end of December.

Mediaset Infinity showed a mixed revenue trend, peaking at $26.8K in mid-October before stabilizing around $14.5K by the end of December. Downloads were relatively stable, with a slight increase to 19K in the last week of December. Active users also varied throughout the quarter, starting at 149K and ending at 124K.

discovery+ maintained a steady revenue stream, beginning at $21.6K and ending at $17K. Downloads remained fairly low but saw a peak of 9.6K in early December. Active users showed a gradual decline from 45.6K in late September to around 29.8K by the end of December.

For more detailed insights and trends, visit Sensor Tower.